Independent Amazon Consultant

Struggling to increase
your profits on Amazon?
I'm here to help.

Amazon is getting harder to profit from every year. Fees keep climbing, ad costs keep rising, and your margins keep shrinking. If you're a brand tired of burning cash on Amazon — then let's talk.

BOOK FREE AUDIT VIEW CASE STUDIES →
10+
YEARS ON AMAZON
4
TOP US & UK AGENCIES
6+
US, CA, UK & EU
Leon Orduna — Amazon Consultant
10+ YRS
EXP.
WHAT CLIENTS SAY
"We went from loss-making to 10–15% net profit in under two months. The insight was something no one had ever spotted before."
HOME IMPROVEMENT BRAND — UK MARKETPLACE
PPC MANAGEMENT TACOS OPTIMISATION
LISTING OPTIMISATION AMAZON SEO
BRAND STRATEGY MARKET SHARE ANALYSIS
FULL ACCOUNT MANAGEMENT US · CA · UK · EU
10+ YEARS 4 AGENCIES · HUNDREDS OF BRANDS
About

AGENCY-BUILT. DATA-DRIVEN. REVENUE-FOCUSED.

I am an experienced Amazon Brand Strategist who has worked with well-known marketing agencies whose main focus is to grow their clients' businesses on Amazon. I've managed brands across multiple niches and marketplaces — US, Canada, UK, and EU.

I decided to move on from agency life because after 10+ years I felt truly battle-tested — having handled hundreds of clients and managing 10–20 accounts at once. I knew it was time to apply that experience directly, without the layers in between.

Now I work directly with a select number of established private label brands who are ready to grow with a clear, experienced strategy behind them.

2014
Started in Amazon marketing
Joined as a Brand Manager at a start-up — first introduction to Amazon and the full account management cycle
2016
Specialised in PPC & listing optimisation
Developed deep expertise in Amazon advertising systems and SEO
2019
Expanded into EU marketplaces
Managed cross-marketplace growth strategies for UK and European brands
2026
Went independent
Launched independent consultancy — battle-tested expertise, no agency layers
Services

SEASONED AMAZON EXPERTISE ACROSS EVERY AREA THAT MATTERS.

Focused, seasoned Amazon expertise across the areas that move the needle most.

01
PPC & Advertising Management
Profitable ad strategy built around your margins — not just your ACoS. I focus on TACoS, cannibalization prevention, and scaling spend that actually returns profit.
SPONSORED PRODUCTSSPONSORED BRANDSTACoS OPTIMISATIONBUDGET MANAGEMENT
02
Listing Optimisation & Amazon SEO
In-depth keyword research to create SEO-friendly titles and bullet points. Keyword rank monitoring to track organic ranking progress over time.
TITLE & BULLETSKEYWORD RESEARCHKEYWORD TRACKINGORGANIC RANKING
03
Brand Strategy & Growth
Regularly monitor market share of your brand. Analyse and track top competitors. Create forecasts and clear direction towards sustainable growth.
MARKET SHARECOMPETITOR ANALYSISGROWTH FORECASTINGCATEGORY STRATEGY
04
Account Health Management
Ensure your account is in good standing at all times. Monitor Buy Box health. Generate follow-up emails to collect product reviews from customers.
ACCOUNT HEALTHBUY BOX MONITORINGREVIEW GENERATIONDAILY MONITORING
Case studies

REAL ACCOUNTS. REAL RESULTS.

Anonymised accounts worked on across 10+ years. The problems, actions, and outcomes are all real.

VIEW ALL CASE STUDIES →
Why work with me

A DECADE INSIDE AMAZON AGENCIES —
NOW AVAILABLE DIRECTLY TO YOU.

You hire me. You get me. No juniors. No handoffs. No noise.

01
You always work with me
Over 10 years of seasoned Amazon experience applied directly to your account. The person you speak to is the person doing the work.
02
Direct access, always
Have a question? You reach me — not a ticketing system or shared inbox. Fast, clear communication is part of the service.
03
Your account gets real focus
I keep my client roster deliberately small. Your account gets deep, consistent attention — not a rushed weekly review.
04
Every cent goes into your growth
Your retainer is invested entirely into the work on your account — making sure you get the most out of every penny you spend.
05
Pattern recognition over 10+ years
Across four agencies, multiple niches, US, Canada, UK, and EU — I've seen what works, what doesn't, and what most brands miss until it's costly.
06
Your success is the only metric
I measure performance by your results — revenue growth, margin improvement, ranking gains. No other agenda, no other scorecard.
"You're not just hiring a consultant. You're hiring a decade of seasoned Amazon expertise — and someone who knows exactly where your margins are being left on the table."
How it works

SIMPLE. TRANSPARENT. FOCUSED ON RESULTS.

No lengthy onboarding. No delays. We get moving fast — because your account doesn't benefit from waiting.

01
Free account audit
I review your account and give honest, specific feedback — no pitch, no fluff. Real insight regardless of what happens next.
02
Strategy session
If we're a good fit, I map out exactly what I'd do, why, and what results to expect — full clarity before committing.
03
We get to work
Highest-impact actions first — listing quality and ad structure — then building long-term strategy in parallel.
04
Regular reporting
Monthly reviews with clear numbers, clear commentary, and clear next steps. You always know what's happening and why.
Pricing

SIMPLE, TRANSPARENT PRICING. NO SURPRISES.

All engagements start with a free account audit. No commitment required.

STRATEGY CALL
$300
PER HOUR
One-off senior-level advice — audits, second opinions, troubleshooting, or a clear-headed look at a decision you're about to make.
✓ Account audits & reviews
✓ Second opinions on strategy
✓ PPC or listing troubleshooting
✓ No ongoing commitment
ADVISORY RETAINER
$1,000
PER MONTH
You do the work — I dictate the strategy. Best fit for sellers who self-manage but want senior-level direction behind every decision.
✓ 4 strategy calls per month
✓ Access via Slack, Asana or ClickUp
✓ Account reviews & recommendations
✓ Priority response on urgent issues
MOST POPULAR
FULL MANAGEMENT
$1,800
STARTS AT — 2 MARKETPLACES
Everything fully handled. PPC, listing strategy, brand growth, and daily oversight — all managed directly by me.
✓ PPC & advertising management
✓ Listing optimisation & SEO copy
✓ Brand strategy & growth planning
✓ Daily monitoring & monthly reporting
✓ Direct access — no account managers
ADD-ON SERVICES
Varies
BASED ON SCOPE
Specialist work coordinated through trusted partners — the right expertise without managing multiple relationships.
✓ Graphic design
✓ A+ content design & Brand Story
✓ Brand Registry setup & management
✓ EU marketplace expansion

Not sure which fits? The free audit will make it clear.

BOOK YOUR FREE AMAZON ACCOUNT AUDIT.

20 minutes. No pitch. Just over 10 years of seasoned Amazon expertise applied to your account — and honest feedback on where your biggest profit opportunities are.

BOOK A FREE AUDIT →
SPOTS ARE LIMITED — I ONLY TAKE ON A SMALL NUMBER OF CLIENTS AT A TIME